Videos From Previous DSE Conferences
What Is The Direct Selling Edge Conference?
Direct Selling Education For Companies
Companies Attend From All Over The World
Main Content
Attend The Direct Selling Edge Conference
We Teach Direct Selling, Network Marketing, Party Plan, and Social Selling Companies
Reserve My Seat
Monday and Tuesday, February 24-25, 2020 in Tampa, Florida
12+ hours of learning 3 hours of consultations 800+ previous attendees excellent reviews
The 24th
Direct Selling Edge Conference
The Direct Selling Edge Conference is a school for new and established direct selling, network marketing, party plan and social selling companies.
Hosted by top compensation plan expert Jay Leisner of Sylvina Consulting and leading MLM attorney Kevin Thompson of Thompson Burton, this conference has been held several times yearly since 2011.
15 Reasons To Attend The Direct Selling Edge Conference
- Understand what you need to do to grow your company smarter and faster.
- Get the information you need to make better business decisions.
- Collect buckets of wisdom to be used now and in the future.
- Improve how you operate your company.
- Learn what you don’t know, that you need to know.
- Relearn what you once knew, but forgot.
- Find out what you haven’t yet done that you need to do right away.
- Identify specific steps you will take now and later.
- Discover what you have done wrong, so you can fix these things right away.
- Learn what to avoid doing that would harm your company.
- Build relationships with top industry experts.
- Network with other direct selling company owners.
- Just one great idea can change your world. Get ready for many.
- Invest in yourself because you’re worth it, and you deserve it.
- Now is the time to work on your business.
Monday and Tuesday, February 24-25, 2020
FACULTY
AGENDA
“This conference was jam-packed with practical information on how to start or improve a direct sales business.”
8:00 AM – 7:00 PM
What Is Direct Selling?
Speaker: Jay Leisner
Direct selling is different from other business models. Understand the differences and similarities between network marketing companies and party plan companies. Find out why both are MLM.
Conference Preview
Speakers: All
In this fast-moving session, you will hear a few minutes of wisdom from each of our faculty members. Enjoy a taste of what you will learn from each of them over the next two days.
BREAK
Compensation Plan Design 101
Speaker: Jay Leisner
Compensation plans are designed to motivate specific behaviors. Discover the building blocks and understand the behaviors to be motivated by field compensation.
Demystifying MLM Law
Speaker: Kevin Grimes
The industry has developed over the past few decades through a myriad of state statutes, regulatory actions and class action lawsuits. Gain a deep understanding of the current status of the law after tracing decades of fascinating history. You will also learn about the September 2015 Vemma and the July 2016 Herbalife FTC actions, and what they mean for all direct selling companies.
LUNCH
Nine Things You Need Before MLM Software
Speaker: Jerry York
Before selecting a software provider, get prepared by addressing the nine core operational areas (merchant accounts, paying commissions, and seven more) that every company must tackle. When you do this before obtaining software, the technology implementation process will go smoother and you’ll lose less hair.
LUNCH
Recruiting and Building Your Field Force
Speaker: Jeff Jordan
In the beginning, it’s your company’s responsibility to recruit. It’s faster when you have your initial leaders in place. Learn what to spend on initial recruiting, and how and what to do to find them.
Distributor Compliance
Speaker: Donna Marie Serritella
Compliance is one of those things that many companies don’t think about until it is too late. For example, a handful of income claims can generate large, full scale investigations from regulators. This presentation will help you evaluate your current distributor compliance efforts and needs. You will learn why it is so important to implement your Compliance Department before you open. And, you will recognize the role that every distributor plays in keeping your company clean of regulatory issues.
BREAK
Direct Selling Operations: On Time and On Budget
Speaker: Emily Trainor
Operational excellence depends on being efficient and consistently meeting strategic goals within established timelines and cost constraints. Come prepared to learn the best strategies for successful project planning and project management in the key areas of direct selling operations of distribution, inventory management, and support systems.
Raising Capital to Finance Your Direct Selling Company
Speaker: Jeff Stroud
Having raised capital for three direct selling companies, Jeff will discuss how to determine the amount of capital you need, why it’s important to create a financial model with projections, how to use funds, and what to do to find value added investors. He will also explain financial instruments and when to use debt or equity.
Appointments With Faculty Members
4:30pm – 7:00pm
8:00 AM – 12:00 PM
Compensation Plan Design 201
Speaker: Jay Leisner
Discover the science behind compensation plan design. Avoid the common pitfalls faced by others. Evaluate your compensation plan in light of wisdom you’ll learn here.
It’s Not What You Sell – It’s What You Stand For
Speaker: Troy Dooly
There are five pillars to creating a culture that make a difference, and not just profits! Launching a new company is more than just having a different product or launching a better service. To launch a successful company, you have to be driven to make a difference in the world! Dooly shares the five pillars legendary companies all have in common and how when you build on these same five pillars and fully understand your underlying purpose, you will increase your success as an entrepreneur one-hundred fold. Learn how some of the most successful teams in history have gone on to become iconic purpose-driven corporate cultures.
BREAK
Regulatory Spray
Speaker: Kevin Grimes
Learn ten specific strategies to keep your MLM or Party Plan company safe from federal and state regulators.
What I’ve Learned Over 4 Decades In Direct Sales
Speaker: Bob Hipple
The four decades I have spent in direct sales have given me an amazing perspective of the industry. My journey started as a Representative, then led me into direct selling software, and continued with filling corporate leadership roles, including Vice President of Sales, President and CEO of several direct sales companies. Then back to software. I will share with you what I have learned from each of my experiences that will help you on your journey.
Location & Hotel
Reviews
In the first five minutes, this conference had turned everything I knew on its head. It made me ask questions I didn’t even know were topics I needed to know.
– Nikki Lewien
I learned more in 2 days than I have in 25 years selling MLM.
– Karrie Mattia
I would have loved to have attended this seminar 11 years ago when I began my company. It would have saved me hundreds of thousands of dollars and years of work.
– Bernardo Fernandez
Taking the time to fly out for this convention was the perfect decision for myself and my business at this time. I have learned so much amazing info and the connections I have had the opportunity to make are something that will be a total game changer. Thank you so much for this amazing opportunity!
-Liz Silver
For what it costs to attend this seminar, it could be the most valuable investment you’ll ever make if you are planning on or have already launched a direct sales company. The legal knowledge and regulatory knowledge alone is worth a lot.
– Dave Austin
Every second was worth the time! I’ve learned more in 2 days that I’ve learned the last 18 months as a president of an MLM. Thank you!!
– Guy Douglas
The 15 minute one-on-one sessions were invaluable. I was able to get my specific questions answered by the industry experts with no sales pressure.
– Legretta Lee
I came to this conference two years later than I should have. Had I come two years earlier, I would have saved over $100,000 AND two years.
-Thomas Baker
This is the third DS Edge Conference that I have attended. I continue to learn more each time.
– Rodney Brandt
I feel that we were given real guidance that was not overly optimistic, but real and presented in a way that was not overwhelming. It was certainly a lot of information given in a well thought-out pace and a friendly professional manner.”
– Karen Bogdan
The things we learned here have been key in preventing us from making some costly mistakes.
– Adrian Alvi
Jay, you gave the best presentation and overview on the different types of compensation plans I have ever seen by anyone in my 30 years of being a part of MLM.
– Mary Lou Venable
Excellent overview of key elements of the industry, and a solid review of the tripwires and pitfalls of an industry that is rapidly changing. Definitely worth attending!
– Robb Heering
Frequently Asked Questions
Q: What is the Direct Selling Edge Conference?
A: This conference is a unique two-day school for new and established direct selling company owners and employees to learn how to better operate their businesses.
Q: Who should attend?
A: If you currently are, or will be, an owner, executive, or employee of a network marketing, party plan, direct selling, or social selling company, you should attend.
Q: What will I learn there?
A: From the top direct selling experts, you will learn what you need to know, do, and not do to be more successful. Just one great idea can change your world. Get ready for many of them.
Q: What topics do you address?
A: We focus on the most important subjects to companies of all sizes and ages. These include direct selling business models, compensation plan design and improvement, legal regulations, software, compliance, recruiting, field leadership, company culture, and operations. Every Direct Selling Edge Conference includes up to three hours of private consultations with faculty members.
Q: What kinds of reviews have you received from attendees?
A: Excellent ones. You will find all of our reviews here.
Q: How long have you been offering this conference?
A: The first Direct Selling Edge Conference was held eight years ago in September 2011. Since then, we have held 23 conferences throughout the United States.
Q: How often do you hold the Direct Selling Edge Conference?
A: In 2020, we will hold two conferences. The first one will be held in Tampa, Florida in February. The second one will be held in Southern California in October.
Q: What makes your conference different from others?
A: We focus on delivering pure educational content. Instead of delivering sales presentations, we teach wisdom and actionable steps. Attendees tell us we provide a unique learning experience.
Q: Can you give me just one reason to attend?
A: No, but we can give you 15 reasons.
Copyright © 2019 Direct Selling Education, Inc.
Questions? Call 503.244.8787, text 503.784.7873, or email jay@sylvina.com.