Compensation plan design and evaluation, business plan development and forecasting, improvement of marketing and training materials, direct selling coaching, software evaluation and selection, and business performance evaluations are most frequently requested services.
Sylvina Consulting also publishes the top-rated 250-page direct selling startup book, Start Here: The Guide For Building and Growing Your Direct Selling Company and the 57-page Kindle book, MLM Software: What You Need To Know.
Previous to launching Sylvina Consulting, Jay worked for 13 years with a major direct selling software provider as a software developer, project leader and business analyst to provide both startups and existing companies, in the USA and abroad, with customized software solutions to meet the requirements of their businesses.
Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.
In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.
He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.
In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.
More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.
Kevin is a leader and prolific contributor in the direct sales community. He has published multiple ebooks accruing over 65,000 reads and 2,500 downloads. He has served as a keynote speaker at the international direct sales conference in Amsterdam.
Prior to starting his law practice, Kevin gained valuable experience while serving as Chief Counsel for Signature Management Team, LLC, also known as Team. Team is one of the largest providers of sales aids for distributors in the network marketing industry. While at Team, Kevin worked closely with Amway and MonaVie’s compliance departments to ensure Team’s marketing materials passed regulatory review. He has the experience and tools necessary to help entrepreneurs launch their businesses on solid legal footing.
In addition to specializing in direct selling and network marketing law, he services several areas frequently associated with them including: consumer protection; food, drug, cosmetic, and dietary supplement law; and distributor compliance. Perhaps the single most unique and important aspect of the talents and experience Kevin brings to the table is that, prior to joining the industry as an attorney, he was a distributor for two large direct selling organizations, Amway and Nikken, and built his last organization up to a group volume of over $40,000 per month.
Prior to joining Thompson Burton, Kevin was a member of Grimes & Reese. He has served as Assistant General Counsel for Melaleuca since 1992, advising senior sales management on sales and marketing issues, regulatory matters, distributor compliance, and international law. In early 80s Kevin was U.S. Army Staff Judge Advocate General’s Corp where he successfully managed and defended a claims portfolio exceeding $50 million, resulting in the payment of no settlements or judgments.
Aside from being a great lawyer, Kevin has passion for helping abandoned teens. He’s been serving as a foster parent for 13 years and has fostered 24 teenage boys (with several scars to prove it).
His career in Network Marketing and Party Plan spans over 35 years. He has extensive experience in the field as a distributor, the owner of his own network marketing company, and as an executive with three software information systems providers.
Jerry has worked closely with start-up companies as well as large, established, international DSA companies. He has published several articles on the industry and has spoken worldwide on building strong and lasting downlines. Jerry has been an integral part of the ByDesign team since 2004.
Bob was introduced to the direct sales industry as a distributor where he spent thirteen years building a large and successful organization with Primerica Financial Services.
In 1996, he made a shift to the technology side of the industry where he worked with hundreds of startup companies and supported them through every step of their growth, including many who hit momentum and experienced intense hyper growth.
In addition, Bob has been instrumental in the growth of several direct sales companies as a top executive. He has been actively involved in the Direct Selling Association as a speaker and committee member. Bob is passionate about helping companies achieve success.
Today, Jeff Jordan focuses on his consulting practice. He specializes as an Interim Vice President of Sales for a few direct selling companies at a time, which allows his clients to afford the VP of Sales & Marketing expertise without the expense of hiring a full time executive.
Donna Marie Serritella
Direct Selling Solutions
For years, Donna Marie has worked with numerous, well recognized Network Marketing Expert Attorneys throughout the country. She was a contributing author of two chapters in the book, “Build it Big – 101 Insider Secrets from Top Direct Selling Experts”.
Donna Marie is the author of “Compliance Solutions: What the FTC Won’t Tell You, We Will.” The book is designed to help Direct Selling Professionals set-up, manage, and operate a functional, legally sound Compliance Department.
Daryl began his direct selling career on the client side of the industry in 1999 as the Director of IT for a new company whose sales grew to $70 million. In 2007, Daryl joined ByDesign as its Director of Technology. His strong work ethic and passion for continuous self-development led to increasing levels of responsibility and promotions to Vice-President of Applications and Platforms. Strategic leadership, innovation and energetic contributions led to his appointment as President in 2015 and CEO in 2018.
His clients include start-up ventures, multi-faceted public companies, billion dollar private businesses, international marketing organizations and well-respected private equity partners. Dooly is a highly sought after mentor, speaker, results coach, and radio host. He is a founding member, show host Beachside CEO and News Director of the Home Business Radio Network, and the founder of MLM Help Desk, the #1 news & info site worldwide for the network marketing profession.
As a founding member on the Board of Directors of the Association of Network Marketing Professionals, he works with both companies and distributors around the world to form tighter unity and collaboration in raising the public perception, ethical standards and best practices in and around the direct selling industry and network marketing profession.
Joan Robison Partners, LLC
With a winning combination of being a top leader in the field and leading many top corporate sales teams, Joan has empowered multiple leaders to develop six figure incomes by supporting them to create more time, freedom, and opportunities to make a difference. Building a team of over 4,000 entrepreneurs and developing multiple leaders to a 6 figure-income has earned Joan numerous awards of distinction that recognized excellence in Sales, Recruiting and Leadership development.
On the corporate end of direct sales, Joan has partnered with companies ranging from seasoned to start-up. She has created customized training and has lead many company initiatives to roll out new programs. She assesses the needs of her clients while working with them to produce actionable results.
Joan is a high-energy keynote speaker who will tailor trainings for audiences ranging from small groups to thousands of attendees at both National and Regional events. Her unique combination of inspiration, humor and results driven content gives her the ability to connect from stage to audience. Attendees will feel like they just had a one-on-one experience!
Currently, she has taken what she says her third and final run in the field and in a little over one year risen to the top of her company and with over 2.5 million in sales serving over 1000 new direct sellers.
Joan lives in Scottsdale, Arizona with her son Miles. She is an avid mountain climber and enjoys yoga.
Joan Robison Partners, LLC is a training and consulting firm with expertise in field training and leadership development. Joan partners with direct selling companies to create increases in sales, sponsoring and to develop more leaders.
Orbis Consulting Services
Emily enjoys sharing her knowledge in the areas of inventory management, support systems, compensation plans, recognition, incentives, and process documentation for startups and established companies looking to create efficiencies.
Jeff began his career in retail consumer products in 1983 when he was promoted to be the youngest buyer for the cosmetics department at May Department Stores based in Los Angeles.
In 1990, Jeff left the May Company and joined his parents, Bill and Joyce Stroud in a specialty retail venture, Strouds Linens. During the following 10 years they together opened over 60 stores nationwide and achieved $200 million dollars in annual sales, leading to a $41 million-dollar initial public offering for the Company’s common stock. During the 25 years that Strouds Linens operated stores, cumulative sales exceeded $23 billion.
In 2004 Jeff co-founded an innovative new company, Private Quarters, which sold decorative home products and accessories through the direct selling channel. Over the subsequent eight years Private Quarters generated over $70 million dollars of retail sales, rising to national prominence and empowering thousands of independent consultants with a home-based business opportunity focused on high quality products for the home. Private Quarters was nominated for the Direct Selling Association’s Success Award in 2011 and was acquired my MVP Direct in 2012.
In 2008 while President of Private Quarters, Jeff was elected to the Board of Directors of the Direct Selling Association (DSA) in the United States. In 2011, he was appointed Chairman of the DSA Strategic Planning Committee for the $30 billion-dollar industry.
Jeff reclaimed the Strouds Linens family trademark in 2016 and set out on fulfill his family’s mission of innovation and entrepreneurship in today’s digital age. After extensive research, his company launched Somnvie, a new direct selling business focused on the sleep experience and featuring luxury bed linens.
Jeff holds a bachelor’s degree from the University of California, Los Angeles and a Master of Business Administration from Pepperdine University.
In her 12 years of working in the direct selling industry, she has been responsible for a wide range of roles, including Customer Care and Representative Support, traveling the country as a Field Trainer, managing compensation plans and designing incentive programs for Representatives.
Thousands of hours working directly with the field, combined with her experience as a member of the executive team for a very successful Party Plan company, allows Cassie to view the business from the perspective of both the client and the representative.
Before joining Siskinds, Michael honed his skills at a Big Four firm in Frankfurt, Germany as a foreign associate where he advised Fortune 500 Companies. Michael holds a Masters of Law and Finance from the University of Frankfurt, and is able to communicate with his clients in English, Spanish, French, and German. Lastly, Michael’s work has been published in leading peer reviewed legal journals. In his spare time, Michael likes to play bullet chess and pick-up ice-hockey.